Feedonomics pitches feed audits as holiday prep for brands

Feedonomics is urging brands to audit product feeds before the holiday shopping season to avoid bad data that can hurt visibility, conversions and sales. The company says its audit process can uncover more than 50 feed issues and help merchants improve performance across shopping, social and affiliate channels.

Why it matters: - Holiday shopping can drive major sales, but only for products customers can actually find and trust. - Bad feed data can distort pricing, inventory, descriptions and categories across Google and other channels. - In some cases, incomplete or inaccurate product data can stop products from appearing at all. - That can reduce visibility, conversions and revenue while hurting the customer experience.

What happened: - Business Reporter published an article featuring Feedonomics on why a feed audit should be part of holiday preparation. - Feedonomics says brands should check product data before peak season to make sure items are discoverable and accurately represented. - The company points to feed audits as a structured way to identify and fix product data problems.

The details: - A Feedonomics audit starts with a one-to-one consultation with a Feedonomics expert to discuss a brand’s goals and challenges. - FeedGrader, the company’s proprietary tool, analyzes product data across shopping, social, remarketing and affiliate channels. - FeedGrader compares feed performance against industry benchmarks and best practices. - FeedGrader can identify more than 50 feed health challenges. - The audit output includes immediate fixes and longer-term recommendations for improving feed performance. - Feedonomics says brands that work with the platform can automate feed management and keep pricing and inventory data more accurate across channels. - Feedonomics says the average customer sees a 19% increase in return on ad spend and a 15% increase in channel revenue. - Feedonomics also cites gains in click-through rates and conversion rates. - The company says its platform uses AI to structure and optimize product data for discovery across thousands of destinations, including marketplaces, search engines, social commerce channels and AI-driven discovery engines. - Feedonomics says it works with partners including Amazon, Google, Meta, Microsoft and TikTok. - More information is available in the company's announcement.

Between the lines: - Feed audits are becoming less of a technical cleanup task and more of a revenue protection step ahead of the holidays. - The pitch is that better product data does not just improve operations; it also protects paid media efficiency and conversion rates when competition is highest. - The reported performance gains are part of Feedonomics’ case for moving from one-time fixes to ongoing feed management.

What's next: - Brands preparing for the next holiday season may use feed audits to catch errors before campaign spend ramps up. - Feedonomics is positioning its audit and management tools as a way to improve feed quality before peak demand hits. - Business Reporter directs readers to the full article for more detail on how a feed audit can prepare a business for holiday shopping.