Miami Beach pushes last-minute summer escapes with hotel deals and curated tours

The Miami Beach Visitor and Convention Authority is promoting late-season travel with hotel packages, insider recommendations and self-guided tours through ExperienceMiamiBeach.com and the EXP Miami Beach Tours App. The effort is designed to help visitors plan flexible, value-focused getaways around beaches, art, architecture, nightlife and culture.

Why it matters: - Miami Beach is trying to capture travelers still looking for a spontaneous summer getaway. - The campaign combines discounts with digital trip-planning tools, aiming to make Miami Beach easier to book and easier to explore. - The push highlights the city’s arts, culture and architecture, not just its beach scene.

What happened: - The Miami Beach Visitor and Convention Authority is promoting curated itineraries, insider recommendations and special offers through ExperienceMiamiBeach.com. - The authority is also directing travelers to the EXP Miami Beach Tours App for self-guided exploration before and during a trip. - Mohan Koka, chairman of the Miami Beach Visitor and Convention Authority, said the summer season is “truly endless” in Miami Beach and that the goal is to help travelers find deals and build itineraries around experiences available only there. - Grisette Roque Marcos, executive director of the Miami Beach Visitor and Convention Authority, said today’s travelers want flexibility, value and personal experiences.

The details: - ExperienceMiamiBeach.com now includes hotel packages, seasonal promotions and destination offers. - Loews Miami Beach Hotel is offering stays of two nights or more with a $75 daily dining credit, 25% off SOAK cabana and daybed rentals and 20% off Sea Spa treatments. - Nobu Hotel Miami Beach is offering access to four oceanfront pools, including an adult-only pool for guests, plus up to 20% off with resort credits tied to length of stay. - The EXP Miami Beach Tours App lets visitors discover points of interest, learn about the destination’s history and architecture, and use their phones to turn a walk into a self-guided tour. - Current app itineraries include Miami Beach Icons Tour, Art Outside by The Bass, LGBTQ Nightlife Tour, Art in Public Places, Cultural Institutions Tour, Hidden Art, A Day Inside Miami Beach Architectural Wonders, Public Art and Iconic History in Miami Beach, and LGBTQIA+ A Rainbow Walk through Memory Lane. - Miami Beach Icons Tour highlights dedications, designations and tributes to iconic figures who shaped the destination’s culture. - Art Outside by The Bass features public artworks ranging from sculpture and neon to sound, video and participatory pieces. - LGBTQ Nightlife Tour points travelers to Miami Beach’s LGBTQ+ history and its LGBT Visitor Center. - Art in Public Places is a City of Miami Beach program created in 1984 to commission and curate public art. - Cultural Institutions Tour spotlights more than 15 art museums and cultural institutions. - Hidden Art focuses on cultural attractions, artworks and artifacts tucked throughout the city. - A Day Inside Miami Beach Architectural Wonders showcases Art Deco hotels, MiMo structures and other architectural landmarks. - Public Art and Iconic History in Miami Beach focuses on public art and the city’s art-and-design heritage. - LGBTQIA+ A Rainbow Walk through Memory Lane traces nightlife spaces that helped shape Miami Beach’s LGBTQ+ identity.

Between the lines: - Miami Beach is packaging itself as a flexible short-trip destination for travelers who want more than a hotel stay. - The strategy leans on self-guided digital tools, which can lower planning friction and extend visitor engagement beyond the beach. - The itinerary mix suggests Miami Beach wants to broaden its appeal across art lovers, architecture fans, LGBTQ+ travelers and culture seekers.

What's next: - Travelers can browse deals, itineraries and recommendations at ExperienceMiamiBeach.com. - Miami Beach is asking visitors to follow @ExperienceMiamiBeach on Instagram and download the EXP Miami Beach Tours App from the App Store or Google Play. - The authority is positioning the city as a late-summer and shoulder-season destination for last-minute trips.

The bottom line: - Miami Beach is using discounts and curated digital tours to turn a spontaneous getaway into a more personalized visit.