Dialed Health expands to its biggest FitExpo presence yet

Dialed Health is bringing its full wellness ecosystem to The FitExpo in Anaheim, with activations across fitness, recovery and community from Aug. 29-31. The company is using the event to publicly unify Dialed Health, Dialed Moods and Dialed Labs around products, app engagement and athlete-led experiences.

Why it matters: - Dialed Health is using The FitExpo to show a broader wellness platform, not just a single brand or booth. - The event gives Dialed a public stage to connect fitness, recovery, beverages, app rewards and community programming in one place. - The company is tying that push to athlete appearances, recovery tech and consumer sampling, which can help build awareness across multiple product lines.

What happened: - Dialed Health said it is bringing its largest presence yet to The FitExpo in Anaheim, California, on Aug. 29-31. - The activation brings together Dialed Health, Dialed Moods and Dialed Labs under one platform. - The footprint extends beyond the main booth to The X-Lounge: Presented by Dialed Health, an MMA cage activation and a secondary Dialed Health Events booth. - The company said the FitExpo marks a public debut of the full Dialed Health ecosystem.

The details: - Dialed Moods focuses on functional wellness beverages. - Dialed Labs offers recovery technology, including infrared saunas and cold plunges. - Dialed Health connects the brands with events, groups, rewards and wellness resources. - The main booth will feature sampling of Dialed Moods beverages and wellness products throughout the weekend. - Additional sampling is planned for The X-Lounge and the MMA cage. - The main booth will also include wellness screening demonstrations tied to at-home testing options and telehealth resources inside the app. - The X-Lounge is a VIP destination that brings together athletes, creators, personalities and fitness community members. - The X-Lounge will include meet-and-greets, talent experiences, product tastings, recovery experiences and interactive content. - The X-Lounge will also feature the Dialed & Defend First Responder Experience, which highlights Dialed’s effort to provide recovery equipment to Southern California fire stations. - The secondary booth will focus on Dialed Health Events, live Pilates programming, influencer recruiting, product sampling, athlete appearances and recovery experiences. - Attendees can earn app points redeemable toward Dialed Moods products. - Dialed Health is the presenting sponsor of The X-Lounge.

Between the lines: - The FitExpo appearance shows Dialed Health moving from individual brand activations toward a more integrated consumer ecosystem. - The app points, QR scavenger hunt and reward mechanics suggest Dialed is pushing repeat engagement, not just one-time sampling. - The mix of UFC stars, recovery tech and wellness programming points to a strategy that blends performance fitness with lifestyle wellness. - Dialed Labs’ UFC partnership adds credibility in combat sports and recovery.

What's next: - Dialed Health will run athlete meet-and-greets, classes and sampling across the weekend. - On Saturday, Jo "The Machine" Palacios will appear from 10:30-11:30 a.m., followed by UFC star Merab Dvalishvili from 12:45-1:30 p.m. - Salah "Salah Beast" Khalifa will lead Strike & Flow classes at the cage all weekend. - On Sunday, Paulo Costa will join Khalifa for an open workout before a 1:30-3:00 p.m. meet-and-greet, followed by Mackenzie Dern from 3:10-4:10 p.m. - Surprise guests will also be announced. - The MMA cage will include a gym activation from partner MadHouse Gains Asylum, beverage sampling and a sauna giveaway. - Scanning QR codes and taking selfies at bonus locations can earn up to $20 in in-app points toward products and events. - Scanning Dialed Hydration Pack samples will add points and bonus entries for a chance to win a Dialed Labs sauna.

The bottom line: - Dialed Health is turning The FitExpo into a full-stack showcase for its fitness, recovery and wellness businesses, with the app, athletes and product sampling all working together.